Product, Strategy & Experience Design Team Lead
Rohan Woodward
What I do
My passion lies in product and experience design. I believe that great products don't necessarily come from big budgets or the largest companies but from smart, lean, human centered teams.
Always optimistic, curious, focused, listening and rolling my sleeves up to put beautiful, compelling and useful products into the world.
UXR & Testing
Rapid Prototyping
UX/UI Design
Design Leadership
Creative Direction
UXR & Testing
I believe that great design begins with understanding the user's needs, pain points, and behaviors.
Extensive experience conducting; contextual inquiry, discovery research, user testing and validation activities.
Rapid Prototyping
My approach to rapid prototyping emphasizes speed, flexibility, and collaboration.
Prototyping in all fidelities; from low-fi paper to wireframe - all the way to finished UI prototyped with all the micro interactions, bells & whistles.
UX/UI Design
I offer a holistic approach to design, combining strong UX research and strategy with polished, functional UI design.
Design Leadership
I believe in creating an environment where open communication, diverse perspectives, and feedback are integral to the design process.
Creative Direction
Establishing visual direction, embracing ambiguity, problem solving and trusting my gut have all been valuable lessons I continue to draw on.
UXR & Testing
I believe that great design begins with understanding the user's needs, pain points, and behaviors.
Extensive experience conducting; contextual inquiry, discovery research, user testing and validation activities.
Rapid Prototyping
My approach to rapid prototyping emphasizes speed, flexibility, and collaboration.
Prototyping in all fidelities; from low-fi paper to wireframe - all the way to finished UI prototyped with all the micro interactions, bells & whistles.
UX/UI Design
I offer a holistic approach to design, combining strong UX research and strategy with polished, functional UI design.
Design Leadership
I believe in creating an environment where open communication, diverse perspectives, and feedback are integral to the design process.
Creative Direction
Establishing visual direction, embracing ambiguity, problem solving and trusting my gut have all been valuable lessons I continue to draw on.
UXR & Testing
I believe that great design begins with understanding the user's needs, pain points, and behaviors.
Extensive experience conducting; contextual inquiry, discovery research, user testing and validation activities.
Rapid Prototyping
My approach to rapid prototyping emphasizes speed, flexibility, and collaboration.
Prototyping in all fidelities; from low-fi paper to wireframe - all the way to finished UI prototyped with all the micro interactions, bells & whistles.
UX/UI Design
I offer a holistic approach to design, combining strong UX research and strategy with polished, functional UI design.
Design Leadership
I believe in creating an environment where open communication, diverse perspectives, and feedback are integral to the design process.
Creative Direction
Establishing visual direction, embracing ambiguity, problem solving and trusting my gut have all been valuable lessons I continue to draw on.
Case Studies
What People Say
“Above all, Rohan has been a cornerstone for our growth, leveraging his expertise across workstreams and becoming a trusted partner to dozens of individuals—I firmly believe that there are few people (even internally) who have had a larger impact on the success of our digital transformation.”
Robert Fisher
CCO, ECD | Hero Digital
Josh Bathon
Director of Enterprise
Analytics & Product Design | KinderCare
Reema Pinto
Head of Design & Strategy | Method
What People Say
“Above all, Rohan has been a cornerstone for our growth, leveraging his expertise across workstreams and becoming a trusted partner to dozens of individuals—I firmly believe that there are few people (even internally) who have had a larger impact on the success of our digital transformation.”
Josh Bathon
Director of Enterprise
Analytics & Product Design | KinderCare
Worked in Australia, Canada and the USA
14+
Years experience
Multi-skilled
From art direction, brand and content to UX, research, UI & product design
